FAQ

  • No — VirtuSet is a fully virtual content production environment built to look and feel like a real medical facility. Every corridor, ward, and operating room is digitally designed for cinematic realism, without any disruption to real hospitals or patients.

  • No. All people featured in VirtuSet productions are hyperreal virtual humans — digitally created to behave, move, and emote like real clinicians and patients. Each can be customised by age, gender, ethnicity, profession, or body type to suit regional marketing needs.

  • Completely. Every VirtuSet environment — from imaging rooms to operating theatres — can be adapted in layout, scale, finishes, and colour palette. We can even match your brand identity across walls, props, signage, and lighting.

  • VirtuSet can deliver stills, 3D animations, motion sequences, product films, 360° assets, and VR experiences.
    Because everything is built virtually, we can revisit the same scene, reframe shots, or create new variations without rebuilding or reshooting.

  • Each room or environment is licensed individually, typically for a 12-month term. During that period, you can produce as much derived content as you need. Licenses can be extended or upgraded as your product portfolio or campaigns evolve.

  • VirtuSet removes all the usual barriers: no hospital access issues, no casting restrictions, no travel or setup costs.
    Everything happens inside a controllable digital world — faster, safer, and far more adaptable.
    You get cinematic realism, human emotion, and total creative control — without the constraints of real-world production.

  • Absolutely. Your product becomes the hero of the scene. We import 3D CAD or scan data, match materials and finishes precisely, and position it within any environment. The result is accurate, hyperreal product representation — shown in authentic clinical context.

  • VirtuSet is designed to feel hyperreal — heightened, cinematic, and emotionally believable. Our people and environments are not photographic imitations, but crafted digital performances that capture the humanity of real care while maintaining visual perfection.

  • Because VirtuSet is modular, your content evolves with you. We can update room layouts, branding, or characters without starting from scratch — saving months of work and thousands in production cost.

  • You retain full rights to the imagery and video content derived from your licensed rooms for the duration of the license period. The underlying 3D environments and characters remain proprietary to VirtuSet, ensuring quality control and exclusivity across clients.

  • Yes — that’s one of its biggest advantages. We can adapt the same scene for multiple global regions, re-humanising it with different demographics, attire, and subtle cultural details, ensuring each market sees themselves represented authentically.

  • Seamlessly. We collaborate directly with your internal team or external agency. You can provide scripts, storyboards, or just a product and brief — we handle everything from virtual casting to final delivery. It’s production made simpler, faster, and infinitely more controllable.

  • Yes. Every VirtuSet environment and asset is created in full 3D, meaning it can be exported for use in augmented reality (AR), virtual reality (VR), 360° viewing, or interactive sales tools. Your campaign can extend seamlessly from static imagery to immersive brand experiences.